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Focus on regional tourism strategy for Port Arthur region


Tourism Tasmania's Dr Claire Ellis will discuss strategic ways to attract tourists to the Tasman Peninsula and increase their length of stays in tonight's Port Arthur Talk at the Port Arthur Historic Site.

The Tasman Peninsula has long been one of the most visited parts of Tasmania.  While many others are envious of this well established position, it also means that altering well entrenched perceptions by visitors and potential visitors is difficult. 

Increasing overnight stays is crucial to help grow new jobs and new businesses as well as helping existing businesses flourish.  This talk will cover some of the current work in the Tasman that will help the Tasman tourism operators and the broader community continue to build the industry and also touch on the opportunities and issues that change always brings.

Dr Claire Ellis is the Director, Infrastructure and Industry Development, Tourism Tasmania. A key focus of Claire’s Unit is the facilitation of the Tasmanian tourism industry’s shift into the digital environment.  Having grown up in Tasmania she travelled widely and lived and worked overseas for 14 years. 

She ran her own tourism businesses, spent nearly three years working for the Indonesian office of the World Wide Fund for Nature, worked as a lecturer and consultant mostly in tourism and wrote two non-fiction books as well as numerous magazine articles.

Claire subsequently worked at the University of Tasmania lecturing in the Tourism Program and completed a PhD before joining Tourism Tasmania.


Tuesday 7 December, 2010, 5.30pm at the Junior Medical Officer's House conference room, Port Arthur Historic Site.

For more information call 6251 2324

Port Arthur Talk leaflet - Dr Claire Ellis

Tasman Tourism Development Strategy - download the draft strategy from the Tasman Council's website