Travel Trade

Exploring Port Arthur is one of Australia

Exploring Port Arthur is one of Australia's great travel experiences

Tourism Trade Marketing and Distribution

These pages provide information on how to work as a trade partner with PAHSMA, our hospitality and experience packages and the various marketing and promotional collateral available in relation to all three of our heritage sites.

It will help facilitate packaging, booking and distribution of up-to-date information and promotional collateral.

You can also subscribe to our dedicated Trade Newsletter, published twice yearly.

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Port Arthur Historic Sites Trade Booking Portal

Registered travel trade partners can now access our reservation system directly and make bookings at your contracted rates by logging on to our Trade Booking Portal on the link below. All bookings are confirmed immediately and payment made as contracted. For information on registering for and using our Trade Booking Portal, please contact our visitor services team by emailing or calling us on 1800 659 101 or +61(0) 3 6251 2310.

Tasmania's multi award-winning attraction

The Port Arthur Historic Site has been named Tasmania's best major tourist attraction at the 2014 Tasmanian Tourism Awards

The Port Arthur Historic Site has been named Tasmania's best major attraction again at the 2014 Tasmanian Tourism Awards. 

The Site has also been awarded for offering Tasmania's best Culture and Heritage Tourism experience at the awards again in 2014.

Our Felons Bistro, Port Cafe and Museum Coffee Shop were recognised with a Silver award in the Tourism Restaurants and Catering Services category in 2013.

Our Paranormal Investigation Experience was named best new tourism development in 2012.

See a full inventory of Port Arthur Historic Sites' awards and accolades.

Industry Partnerships

As managers of one of Australia’s leading cultural tourism attractions, the Port Arthur Historic Site Management Authority (PAHSMA) works with many industry partners – including accommodation providers, tour operators, travel agents, inbound tour operators, cruise companies, wholesalers and visitor information centres – to promote and market our Sites, region and Tasmania as a whole in local, national and international markets.

A Trusted Partner

The Port Arthur Historic Site Management Authority has been in business since 1987, and the Port Arthur Historic Site is consistently rated as among Australia’s leading cultural tourism experiences. Our visitor feedback and record of awards supports our reputation.

Hobart and Beyond

PAHSMA is a foundation member of Destination Southern Tasmania, the regional tourism organisation for Southern Tasmania. DST promotes the region under the brand Hobart and Beyond

TasmaniaPAHSMA is a member of Team Tasmania, a select group of leading Tasmanian tourism operators who collaborate with Tourism Tasmania to promote our island state to the world.

ATEC Member Logo
PAHSMA is a member of the Australian Tourism Export Council (ATEC)

This business is an Australian Tourism Accredited business

PAHSMA is an Australian Accredited Tourism Business.

Cruse Down Under is the co-operative marketing brand for Australian and the Pacific region.

PAHSMA is a member of Cruise Down Under

The Port Arthur Historic Site Management Authority (PAHSMA) is proud to have received Rainbow Tasmania Tourism Accreditation.

The Port Arthur Historic Site Management Authority is proud to have received Rainbow Tasmania Tourism Accreditation.

About Port Arthur

The Port Arthur Historic Site is a must-see for any visitor to Tasmania.

It is located in the south-east of the island state, approximately 96 kilometres or a 90 minute drive from the capital city, Hobart.

For those with limited time, it is possible to see the Site in a day tour from Hobart. Various companies offer coach and cruising tour options (see below). However, to fully experience Port Arthur, the nearby Coal Mines Historic Site and the spectacular scenery and fascinating cultural heritage of the surrounding region, spending a few days in the area is recommended.

For full details on the Port Arthur Experience, please see our Plan Your Visit section

About Cascades Female Factory Historic Site

The Cascades Female Factory is Australia’s most significant site associated with female convicts. It is located in the shadow of Mount Wellington, a short distance from the centre of Hobart.

The Cascades Female Factory was a self-contained, purpose-built institution intended to reform female convicts, where the inmates did laundry and needlework services, offsetting some of the Colony's penal costs. It is perhaps best known as the setting for Bryce Courtenay’s novel The Potato Factory.

The Cascade Female Factory is now on the World Heritage list as one of 11 historic places that form The Australian Convict Sites World Heritage property. Thousands of women and children were imprisoned here, and many never left.

Daily tours are available to bring the stories of the women and children who were incarcerated here to life.

See for more information.

Download our Cascades Female Factory product sheet.

World Heritage

The Port Arthur, Coal Mines and Cascade Female Factory Historic Sites are three of eleven places included in the Australian Convict Sites World Heritage property

UNESCO Australian Convict Sites World Heritage logo

Packaging our products and services

Visitors can spend a couple of hours or a couple of days exploring the fascinating Port Arthur Historic Site.

Please download details of our experience passes and suggested itineraries, along with our Travel Trade summary sheets, below.

These packages are commissionable – please contact our Visitor Services team to discuss sales arrangements.


Please contact us to disucss your catering needs from small group tours, large groups, special needs, functions and events.

Travel Trade Summary Sheets and Rates

Subscribe to our Trade E-newsletter

Enter your details below to be added to the distribution list for our twice-yearly newsletter especially for trade partners.

You can also opt into receive our quarterly consumer Ticket of Leave e-newsletter, if you wish.

You can unsubscribe from these lists at any time, by clicking on the 'unsubscribe' link in any newsletter.

Cruise Shipping

Situated on one of the most scenic harbours in Australia, Port Arthur Historic Site is becoming a popular destination for cruise ships in its own right. In recent years the Historic Site has welcomed many of the largest vessels cruising in Australian waters.